Thomas Genon Joins Rocky Mountain Bikes

Belgian freeride sensation Thomas Genon has officially signed with Rocky Mountain Bikes, departing Canyon after a decade-long tenure. The move, announced via Pinkbike, sees the 'Tommy G' moniker now associated with the Canadian brand, known for its strong presence in gravity disciplines. Genon, a consistent top-tier competitor in events like Red Bull Rampage and Crankworx Slopestyle, will pilot Rocky Mountain’s range, including the Slayer and Altitude, for the upcoming season.

This transfer marks a significant shift in the freeride landscape. Genon's long-standing relationship with Canyon was a cornerstone of their gravity program, making his departure a notable loss for the German manufacturer. For Rocky Mountain, securing a rider of Genon’s calibre immediately elevates their visibility and credibility within the competitive freeride and slopestyle circuits, especially as they look to challenge established brands. It's a strategic acquisition that speaks to the ongoing arms race for top talent in the increasingly professionalized world of extreme mountain biking.

Ultimately, Genon's move to Rocky Mountain is a calculated gamble for both parties. While Canyon loses a familiar face, Rocky Mountain gains a proven performer. The real test, as always, will be whether the new partnership translates into podiums and, more importantly, compelling content.