Be a Fool: Zenga Bros Book on Kickstarter

Brothers Benny and Willy Zenga, known for their distinctive film "Tall Bikes Will Save The World," have launched a Kickstarter campaign for their new book, "Be a Fool." The project aims to compile their unique artistic and cycling-related endeavors into a printed format, offering supporters various tiers for contributions. This initiative marks their latest foray into documenting the unconventional fringes of cycling culture, leveraging a crowdfunding model to bring their vision to fruition.

This venture is significant as it follows the Zenga Bros' established reputation for celebrating the eccentric and often overlooked aspects of cycling. Their 2017 film became a cult classic, highlighting a subculture that prioritizes creativity and community over conventional performance metrics. A book allows for a more permanent, tactile record of their work, appealing to a niche but dedicated audience eager for content that deviates from mainstream racing narratives and industry trends, further cementing their role as chroniclers of cycling's wilder side.

One can only hope "Be a Fool" lives up to its title, offering a much-needed antidote to the relentless pursuit of marginal gains. Sometimes, the best way forward is sideways.