Reports: Danish IT brand Netcompany named as new Ineos Grenadiers sponsor

The Big Ring Report take

Ineos Grenadiers, ever the understated titans of the peloton, are reportedly bolstering their coffers with Danish IT firm Netcompany, presumably to fund their ongoing quest for total domination. With a rumored €50 million budget, they're clearly not content just *competing* with rival super teams; they intend to buy them out of existence, one GC robot at a time. One can only imagine the 'marginal gains' Netcompany's algorithms will discover in optimizing hydration schedules. So, another tech firm joins the peloton; perhaps they'll finally fix the UCI's website.