Bikepacking.com10d ago

Old Man Mountain FLiP Cage Bags Roundup: One Cage, Six Bags

BRR Analysis

Old Man Mountain, a brand known for its robust racks, has successfully launched a collaborative initiative by opening its proprietary FLiP cage design to six independent North American bag manufacturers. This strategic move, initially announced last July, has culminated in a comprehensive review by Neil from Bikepacking.com, who meticulously tested each unique bag set. The review highlights how these diverse makers have ingeniously integrated the FLiP mounting system, showcasing a range of tailored storage solutions.

This collaborative approach signifies a growing trend within the bikepacking industry, where modularity and cross-brand compatibility are increasingly valued. For Old Man Mountain, it's a shrewd expansion of their ecosystem without the overhead of in-house bag production, while for smaller makers, it offers access to a proven, versatile mounting standard. It also speaks to the discerning bikepacker's desire for highly specific, often custom-made, gear that can adapt to various setups and adventures, moving beyond one-size-fits-all solutions.

Ultimately, Old Man Mountain has effectively outsourced innovation and expanded its market footprint, proving that sometimes, the best way to sell more cages is to let others fill them.

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