AMS Berm grips review: A tapered shape and tactile feel

AMS (All Mountain Style) has launched its new Berm grips, featuring a distinctive tapered design and a tactile, ribbed texture. Priced at £22.99 / €24.99 / $24.99, these grips are specifically engineered with a thinner profile at the thumb and forefinger, widening towards the palm. This design aims to provide enhanced control and comfort, particularly for riders with smaller hands or those prioritising precise handlebar feedback over bulkier options.

This release from AMS, a brand known more for its frame protection than contact points, signals a subtle but significant shift in the grip market. While many manufacturers chase maximum cushioning or extreme durability, AMS is targeting a niche focused on ergonomics and feel, echoing a trend seen in other component categories where customisation for rider physiology is gaining traction. It’s a move that acknowledges the diverse needs of riders beyond a one-size-fits-all approach, potentially influencing future grip design.

Ultimately, these Berm grips represent AMS's calculated foray into a competitive segment, offering a refined option for riders who understand that sometimes, less truly is more.