Teravail Lytho handlebar, stem, and grips provide a smart new option for bikepacking and MTB too
BRR Analysis
Teravail, a brand previously synonymous with tires, has officially expanded its product line into cockpit components, unveiling the new Lytho series. This launch includes a carbon handlebar featuring a generous clamping area, multiple stem lengths, and grips adorned with nature-inspired textures. The move marks a strategic diversification for the company, aiming to offer a more integrated solution for bikepacking and mountain biking enthusiasts, as reported by *Singletracks*.
This foray into handlebars, stems, and grips is a notable pivot for Teravail, which has built its reputation squarely on robust and reliable rubber. For a brand to jump from a highly specialized component like tires to the core control points of a bicycle suggests a calculated effort to capture a larger share of the burgeoning adventure cycling market. It also reflects a broader industry trend where component manufacturers increasingly seek to offer a 'system' rather than isolated parts, potentially streamlining supply chains and brand identity for consumers.
While the market for cockpit components is undeniably crowded, Teravail’s established credibility in durability and off-road performance could give the Lytho series a fighting chance. After all, if they can make a tire that holds up, perhaps a handlebar isn't such a stretch.
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