Bikepacking.com18d ago

The Five Ten Guide Tennies are Finally Back

BRR Analysis

Five Ten, an Adidas-owned brand, has officially re-released its popular Guide Tennies and Guide Tennies Pro shoes, much to the anticipation of the bikepacking and adventure cycling community. The updated models reportedly feature improved grip and cushioning, alongside a refreshed design. This marks the return of a shoe highly regarded by many, including Bikepacking.com's Logan Watts, for its versatility and performance in varied terrain and conditions.

The significance of this relaunch lies in the Guide Tennies' cult status among riders who value a blend of walkability, off-bike comfort, and sufficient pedaling performance for flat pedals. Their previous discontinuation left a void, forcing many to seek alternatives that often compromised on one of these critical aspects. The original Guide Tennies were a go-to for long-distance touring and technical off-road adventures, making their absence keenly felt and their return a notable event for a specific, discerning segment of the cycling market.

Ultimately, this is less about groundbreaking innovation and more about Adidas recognizing a proven product's enduring appeal. Sometimes, the best way forward is simply to bring back what already worked.

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