Uplift mentorship programme announces new podcast series: ‘Meet the Mentor’ – sponsored by Shimano

Uplift, the mentoring and networking programme dedicated to advancing women in the cycling industry, has announced the launch of its new podcast series, ‘Meet the Mentor’. Sponsored by industry giant Shimano, the limited series will feature senior women leaders from across the global bike industry, offering insights and guidance. This initiative follows Uplift's annual industry event, aiming to further their mission of accelerating women's careers within the sector.

This development is significant given the historical underrepresentation of women in leadership roles across the cycling industry, a long-standing issue that programmes like Uplift actively seek to address. Shimano’s sponsorship lends considerable weight and credibility, highlighting a growing, albeit slow, industry-wide recognition of the need for greater diversity and inclusion. Such platforms are crucial for fostering a more equitable professional landscape, providing visible role models and practical advice to aspiring female professionals in a traditionally male-dominated field.

While a podcast won't solve systemic issues overnight, it's another welcome step in the right direction. The industry needs more than just talk; it needs tangible support, and Shimano's involvement here is a notable endorsement of Uplift's vital work.