FINDRA Launches ‘On Our Terms’ Collection: Built For Women, By Women

FINDRA, the women's outdoor brand, has launched its new ‘On Our Terms’ campaign, coinciding with the release of its most technically advanced collection to date. This initiative underscores FINDRA’s founding principle: to provide purpose-built outdoor clothing specifically engineered for women, by women. The collection aims to address historical gaps in the market, offering gear shaped by female insights and requirements.

This launch arrives amidst a sustained, albeit slow, industry-wide recognition of the distinct needs of female cyclists and outdoor enthusiasts. While many brands have historically offered 'women's specific' ranges, these have often amounted to little more than resized men's garments or a splash of pink. FINDRA's consistent focus on genuine, female-led design, as highlighted by this new campaign, positions them as a key player in pushing for more authentic and functional apparel, reflecting a growing consumer demand for true inclusivity.

Ultimately, another collection designed *for* women *by* women isn't just good marketing; it's a stark reminder of how long it's taken the wider industry to truly grasp the concept.