Santini and Mads Pederson present the “Momentum Series” collection

Santini Cycling and Mads Pedersen officially unveiled their collaborative "Momentum Series" collection this past Saturday, May 2, at Velodrom Odeon in Girona. The event, attended by Pedersen himself and a significant audience of enthusiasts, showcased a new apparel line specifically engineered for aerodynamics and speed, marking a direct partnership between the Italian manufacturer and the Lidl-Trek star.

This collaboration is more than just another athlete endorsement; it represents Santini's continued push into high-performance, race-oriented apparel, leveraging Pedersen's reputation as a classics strongman and a rider who demands marginal gains. For Pedersen, it's an opportunity to put his name and experience behind gear directly influencing his performance, following a strong start to his season and ahead of key summer objectives where aero efficiency is paramount.

Another pro rider-branded collection, then. While the market is increasingly saturated, Santini's pedigree combined with Pedersen's no-nonsense approach suggests this might be more than just a vanity project.