road.cc7h ago

“Structurally weak”: The Cyclists’ Alliance joins Rapha in condemning UCI for lack of progress on women’s pro cycling, suggesting “festival-style events” built around races to grow sport

“Structurally weak”: The Cyclists’ Alliance joins Rapha in condemning UCI for lack of progress on women’s pro cycling, suggesting “festival-style events” built around races to grow sport

BRR Analysis

The Cyclists’ Alliance (TCA) has issued a scathing report condemning the UCI for its perceived lack of progress in developing women's professional cycling, echoing previous criticisms from apparel brand Rapha. Submitted as part of a UCI consultation, TCA’s lengthy document accuses the governing body of failing to capitalise on the sport's growing popularity and offers practical suggestions, including the creation of "festival-style events" around races to boost exposure and engagement.

This latest broadside underscores persistent frustrations within the women's peloton and its stakeholders. Despite significant strides in recent years – increased minimum wages, more WorldTour races, and growing viewership – the sport's infrastructure, particularly financial and promotional, remains precarious for many teams and riders. TCA, representing a significant portion of the female peloton, is effectively demanding the UCI move beyond incremental changes and implement a more visionary, commercial strategy to match the on-road product.

The UCI, it seems, is being asked to not just govern, but to actively market. A tall order, perhaps, but one increasingly seen as essential if women's cycling is to truly fulfil its undeniable potential.

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