'We Ride In Peace' - EF Education-EasyPost unveil green extraterrestrial-themed kit for Giro d'Italia

EF Education-EasyPost has officially unveiled its Giro d'Italia special edition kit, featuring a striking extraterrestrial theme with green hues and the slogan "We Ride In Peace." This design, intended to be worn throughout the upcoming Grand Tour, departs significantly from their usual pink and blue, with team manager Jonathan Vaughters stating the change aims to "actually say something." The announcement, made via CyclingNews, confirms the team's continued tradition of unique, often conversation-starting, race apparel.

This latest sartorial statement continues EF's well-established pattern of using Grand Tour kits to generate buzz and push boundaries. From their Palace Skateboards collaboration to previous artistic endeavors, the team has consistently leveraged its apparel as a marketing tool and a platform for creative expression, often at the UCI's chagrin. Such initiatives not only attract media attention but also engage a broader audience, subtly challenging cycling's often conservative aesthetic norms and driving merchandise sales.

Ultimately, it’s another EF kit. While the UCI may once again ponder the precise shade of green and the placement of every alien, Vaughters and his squad will undoubtedly achieve their primary objective: ensuring everyone is, at the very least, talking about them.