Win a Forbidden Reya & Support the Trails in Cumberland, BC

Pinkbike has announced a contest offering a Forbidden Reya mountain bike as the grand prize. The initiative aims to raise funds for trail maintenance and development in Cumberland, British Columbia. Participants can enter by purchasing tickets, with all proceeds directly supporting the local trail network, managed by the Cumberland Community Forest Society. This collaboration highlights a growing trend of industry partners directly engaging with and funding grassroots trail stewardship.

This particular initiative underscores the symbiotic relationship between mountain bike manufacturers, media platforms, and the trail networks that are the lifeblood of the sport. Forbidden Bikes, a brand with deep roots in British Columbia's technical terrain, benefits from the exposure, while Pinkbike leverages its vast audience for a good cause. For Cumberland, a renowned riding destination, consistent funding is crucial to sustain its world-class trails amidst increasing usage and environmental pressures, ensuring its continued appeal to riders globally.

Ultimately, it’s a shrewd, mutually beneficial arrangement. Riders get a chance at some premium carbon, while the trails that make the sport possible receive much-needed financial support. A win-win, provided the trails actually get maintained.