Melamed & ALN Host the 2026 OneUp Squamish Enduro Pre-Race Show

Jesse Melamed and Alicia Leggett (ALN) recently hosted the pre-race show for the 2026 OneUp Squamish Enduro, as reported by Pinkbike. This event served as an early preview and promotional vehicle for a race still two years out, featuring key figures from the enduro scene providing insights and generating anticipation for the upcoming competition. The specific content of the show beyond its hosting remains to be detailed, but its very existence marks a notable development.

This early promotional push for a 2026 event highlights a growing trend in mountain biking, particularly in enduro, where major events are increasingly adopting sophisticated, long-lead marketing strategies akin to larger mainstream sports. Squamish, a renowned mountain biking hub, is clearly positioning itself to host a significant event, leveraging established personalities like Melamed, a former Enduro World Series champion, to build hype. It suggests a strategic effort to secure sponsorships, attract top talent, and engage a global audience well in advance.

Hosting a pre-race show two years out is certainly ambitious. One might even call it a testament to the boundless optimism, or perhaps the sheer amount of lead time, now deemed necessary to properly launch an enduro event of consequence.