Lusso Perform HardRain Jacket
BRR Analysis
Lusso Perform has launched its new HardRain Jacket, a product explicitly designed for comfort and high-performance wet weather protection rather than aerodynamic efficiency. Priced at £210, the jacket boasts a three-layer waterproof fabric and a more relaxed fit, positioning itself as a practical choice for riders prioritising warmth and dryness over marginal aero gains, particularly for training or commuting in adverse conditions.
This release signals Lusso's continued focus on functional, durable apparel, a niche that often gets overlooked by brands chasing the pro peloton's ultralight, skin-tight aesthetic. In an industry increasingly obsessed with watts and drag coefficients, a product unapologetically sacrificing aero for real-world comfort and weather resistance is a noteworthy counterpoint, appealing to the vast majority of cyclists who aren't racing for a living, but simply want to ride year-round.
Ultimately, Lusso's HardRain Jacket is a refreshing nod to the practicalities of cycling, reminding us that sometimes, staying dry is more important than saving a few seconds.
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