Industry Nine Does 32″ Wheels on The Hush, Fresh Anodized Colors Incoming

BRR Analysis
Industry Nine, the Asheville-based component manufacturer renowned for its precision hubs and spokes, has officially announced the introduction of 32-inch wheel options to its lineup. This expansion caters to a niche but growing segment of the mountain biking market, particularly for taller riders or those seeking maximum rollover capability. Concurrently, the company teased an array of fresh anodized colorways, inviting public input on potential new hues, continuing their tradition of vibrant customisation.
This move by I9 reflects a broader industry trend of wheel size experimentation, following the 26", 27.5", and 29" evolutions. While 32-inch wheels remain far from mainstream, their adoption by a premium brand like Industry Nine signals a potential, albeit slow, shift in high-end component offerings. For I9, known for its rapid engagement hubs and distinctive aesthetics, expanding wheel sizes alongside new anodized options reinforces their commitment to customisation and catering to discerning riders seeking bespoke builds.
Ultimately, Industry Nine's foray into 32-inch wheels and refreshed color palette is less about revolution and more about refinement, ensuring they remain the go-to for those who value both performance and panache, even if only a select few will ever truly need that extra inch.
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