'We must keep fighting for the future of the sport' – Demi Vollering calls for longer TV coverage of women's racing following Liège-Bastogne-Liège win

Demi Vollering, fresh off her dominant victory at Liège-Bastogne-Liège, used her post-race platform to advocate for extended television coverage of women's cycling. The SD Worx-Protime rider explicitly called for broadcasters to show races from start to finish, highlighting the current disparity where often only the final hour or two is aired. Her comments, made after securing one of the sport's most prestigious Monuments, underscore a persistent issue despite significant recent growth.

Vollering's plea isn't new, but her status as a reigning champion and arguably the sport's most dominant force lends considerable weight to the argument. While women's cycling has seen unprecedented growth in viewership, prize money, and professionalisation over the last five years, the fragmented broadcast schedule remains a significant barrier to full engagement and understanding of race narratives. This perennial issue often leaves fans, and potential new viewers, without the full context of how a race truly unfolds.

Ultimately, Vollering's call is a pragmatic one. To truly capitalise on the current momentum and attract further investment, the product needs to be fully visible. It's a simple equation, yet one the sport's stakeholders still seem to be solving.