Brad Simms Signs with Polygon for 2026 & Beyond

Brad Simms, the renowned BMX and street rider, has officially signed a multi-year deal with Polygon Bikes, commencing in 2026. The announcement, confirmed via Pinkbike, sees Simms joining the brand's roster, with specifics regarding his role and the duration of the "beyond" aspect yet to be fully detailed. This move marks a significant shift for Simms, who has been a prominent figure in the freestyle scene for over two decades.

This signing is particularly noteworthy given Simms's long-standing association with Fit Bike Co., a partnership that spanned an impressive 18 years and defined much of his professional career. His transition to Polygon, a brand with a strong presence in the mountain bike world but a growing interest in other disciplines, signals a strategic expansion for both parties. For Polygon, it's an opportunity to leverage Simms's street credibility and influence; for Simms, it represents a fresh chapter and potentially new avenues for content creation and product development as he approaches his 40s.

While the 2026 start date feels an age away in the fast-paced cycling world, it allows ample time for a smooth transition. One can only hope this extended lead-in translates into genuinely innovative collaborations, rather than just another logo on a jersey.