Bradley Symonds Joins Upgrade Bikes as Account Manager

Bradley Symonds has been appointed to the newly created role of Account Manager for Upgrade Bikes, covering the Midlands, East Anglia, and Mid Wales regions. This strategic expansion of Upgrade Bikes' sales team aims to bolster their dealer network and presence across these key territories. The move, announced by Upgrade Bikes, signifies a direct investment in strengthening relationships with retailers and driving sales growth in specific geographical areas.

This appointment comes as the cycling industry continues to navigate fluctuating market conditions, with many distributors and brands seeking to optimise their sales channels and support for brick-and-mortar retailers. Symonds' arrival suggests a proactive approach by Upgrade Bikes to ensure their portfolio of brands, which includes the likes of DMR, Lezyne, and Kinesis, receives dedicated attention and support at the dealer level. It reflects a broader trend of targeted regional engagement rather than a blanket sales strategy.

Ultimately, this is a fairly standard industry move: a company hires a salesperson to sell more things. One can only hope Symonds' territory is as lucrative as Upgrade Bikes clearly believes it will be.