Revealed: the American buyer who paid €95,100 for Tadej Pogačar’s jersey

An anonymous American buyer has reportedly paid a staggering €95,100 for Tadej Pogačar’s Giro d'Italia pink jersey, worn on the final stage into Rome. The auction, benefiting the Insieme per la Ricerca – FFC (Cystic Fibrosis Research) foundation, saw the UAE Team Emirates star’s maglia rosa fetch the highest price among several items, including jerseys from Jonathan Milan and Julian Alaphilippe.

This eye-watering sum underscores Pogačar’s unparalleled market appeal, particularly following his dominant Giro victory where he wore pink for 20 of 21 stages. While charitable auctions frequently see elevated bids, this figure far surpasses typical memorabilia prices, reflecting both the rider's current iconic status and the philanthropic cause. It also highlights the growing financial clout and interest from the North American market in European cycling's biggest stars.

Ultimately, it’s a testament to Pogačar’s singular impact on the sport that a piece of worn lycra can command such a premium, proving once again that some things are priceless, but others have a very specific, and rather high, price tag.