Maxxis says 32in tyres bring "measurable gains" as it expands its range beyond cross-country

Maxxis has announced a significant expansion of its tyre range, specifically emphasizing the introduction of 32mm width options and claiming "measurable gains" from these larger dimensions. This move signals a strategic shift beyond their traditional cross-country focus, with the brand now pushing these wider tyres into broader road cycling categories, suggesting a performance advantage for riders adopting the increased volume.

This development is hardly a surprise, given the industry's steady march towards wider tyres and rims over the past decade. What began as a niche in endurance and gravel has progressively infiltrated the performance road sector, with manufacturers like Maxxis now validating the trend with explicit performance claims. It reflects a broader understanding that comfort, grip, and reduced rolling resistance often benefit from increased air volume, challenging long-held beliefs about narrow tyres being inherently faster.

Ultimately, Maxxis is simply catching up to — and now actively promoting — what many riders have already discovered: bigger often *is* better, at least when it comes to tyre volume.