Collective Reward #244: COROS NOMAD Watch

Bikepacking.com has announced its latest "Collective Reward" giveaway, offering a COROS NOMAD GPS smartwatch to one randomly selected site supporter. This particular prize is part of a larger initiative, "Collective Reward #244," which encompasses 15 prize packages valued at "many thousands of dollars," concluding their current round of giveaways. Specific details regarding entry and the overall prize pool are available on their platform.

This giveaway highlights a growing trend within the cycling media landscape: leveraging brand partnerships to engage readership and drive subscriptions or site support. For COROS, it's a strategic move to place their NOMAD GPS smartwatch directly into the hands of a key demographic – the adventure and bikepacking community – where robust navigation and battery life are paramount. It also underscores the continued diversification of cycling tech, moving beyond traditional bike computers to integrated wearable solutions.

Ultimately, it’s a smart play for both parties: Bikepacking.com offers tangible value to its supporters, while COROS gains direct exposure to a discerning, tech-savvy audience. Everyone loves a free watch, especially one built for the long haul.