Jammer Bikes Street Track Bikes

James Newman, a seminal figure in the urban fixed-gear movement, has officially launched "Jammer Bikes," his own brand specializing in street-track bicycles. Newman, renowned for his appearances in the influential films *MASH* (2007) and *Macaframa* (2009), brings 25 years of experience riding track bikes on city streets to this new venture, aiming to translate his deep understanding of the subculture into purpose-built frames.

This launch signifies a natural evolution for a rider who helped define an entire cycling niche, moving from influential participant to industry player. Newman’s involvement in *MASH* and *Macaframa* cemented his status, propelling a once-fringe activity into global recognition. His foray into manufacturing follows a trend of established riders and personalities leveraging their credibility to create products tailored to their specific, often demanding, riding styles, promising authenticity in a market sometimes saturated with less informed offerings.

It appears the original purveyors of fixed-gear street culture are now in the business of selling it, which, for better or worse, is how most subcultures eventually mature.