Streaming Live Now: Sunny King Criterium

The USA CRITS series commenced this weekend with the Sunny King Criterium in Anniston, Alabama. VeloNews, the prominent cycling media outlet, announced its commitment to live-stream all eight races of the series throughout the spring. This marks a significant broadcast partnership for the domestic crit circuit, bringing the fast-paced action directly to a wider online audience.

This development is crucial for USA CRITS, a series often overshadowed by international road racing but vital for developing American talent and engaging local communities. Live streaming, especially through a platform like VeloNews, offers unprecedented accessibility, potentially boosting viewership and sponsor interest for a discipline that thrives on immediate, high-octane spectacle. It’s a strategic move to elevate the profile of criterium racing, which has historically struggled for consistent media coverage beyond local enthusiasts.

Ultimately, this VeloNews partnership is a welcome, if long overdue, step towards giving domestic crit racing the visibility it deserves. Let's hope the bandwidth holds.