Avinox is taking over – here are 14 bikes you can buy with its incredible new M2 and M2S motors

Avinox has formally unveiled its new M2 and M2S e-bike motor systems, with BikeRadar reporting that no fewer than 14 different bicycle brands are already integrating these units into their 2025 model year offerings. This widespread adoption, seemingly overnight, signals a significant market entry for Avinox, positioning them as a serious contender against established players in the e-bike motor landscape. The sheer volume of initial partners is a notable achievement.

This rapid market penetration by Avinox is particularly intriguing given the current e-bike landscape, which has seen a few dominant motor manufacturers hold sway for years. For a new entrant to secure commitments from 14 brands, ranging from urban commuters to performance-oriented e-MTBs, suggests either aggressive pricing, superior technology, or perhaps both. It implies a strategic and well-funded push, potentially disrupting the comfortable duopoly or oligopoly that has characterised the e-motor sector, forcing competitors to innovate or lose ground.

Ultimately, Avinox's immediate market saturation suggests a calculated play. Whether these motors deliver on their promise of "incredible" performance, or if this is merely a volume-driven land grab, the real test will be on the trails and city streets.