Tennessee Tourism Expands “Bike Tennessee” Program with 37 New Gravel Routes

The Tennessee Department of Tourist Development (TDTD) has significantly expanded its "Bike Tennessee" program, announcing the addition of 37 new curated gravel cycling routes across the state. This initiative aims to draw cyclists to Tennessee’s diverse landscapes, further cementing the region’s growing appeal as a destination for off-road riding. The routes promise varied terrain, catering to a wide range of skill levels, and are a direct response to the burgeoning popularity of gravel cycling.

This expansion is a shrewd move, tapping directly into the fastest-growing segment of recreational cycling. With gravel sales outpacing traditional road bikes and events regularly selling out, states and regions are increasingly recognizing the economic potential of catering to this demographic. Tennessee, with its extensive network of unpaved roads and scenic beauty, is well-positioned to capitalize, following the lead of other states like Arkansas and Vermont that have successfully leveraged gravel tourism for local economic benefit.

Ultimately, this is a clear signal that the tourism industry has firmly grasped the commercial power of knobby tires and dusty roads. Expect more states to follow suit, as the gravel gold rush continues.