SDG announces new ‘Open Core’ Thrice Grip
BRR Analysis
SDG Components has unveiled its new ‘Open Core’ Thrice Grips, featuring a partially hollowed internal core. This innovative design aims to enhance rider comfort by allowing for greater material compliance, while crucially maintaining the secure, non-slip performance expected from a lock-on grip. The announcement from the well-established component manufacturer signals a continued focus on ergonomic advancements in mountain biking.
This development arrives as the mountain bike industry increasingly prioritises rider comfort and fatigue reduction, particularly in demanding disciplines like enduro and downhill. While grip technology might seem incremental, subtle improvements in vibration damping and hand support can significantly impact long-term ride quality and control. SDG, known for its saddles and components, is leveraging material science to differentiate its offering in a competitive accessories market, building on a legacy of rider-focused innovation.
Ultimately, SDG’s ‘Open Core’ concept is a shrewd play, offering a tangible comfort upgrade without sacrificing the essential security riders demand. It’s a reminder that even the smallest contact points can still yield significant gains.
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