Easton EC90 ALX crankset focuses on the options

Easton has unveiled its new EC90 ALX crankset, an aftermarket offering designed to address specific component limitations within the gravel sector. This crankset aims to provide a broader range of chainring sizes and crankarm lengths, directly contrasting the more restricted options currently available from major groupset manufacturers like Shimano and SRAM, particularly highlighted in recent comparisons of their gravel-specific offerings.

This release is a direct response to a persistent frustration among riders and mechanics: the lack of granular customisation from original equipment manufacturers. While Shimano's GRX and SRAM's XPLR groupsets are highly competent, their fixed chainring and crankarm length choices often force compromises or expensive, piecemeal solutions. Easton, a brand with a history in high-performance components, is strategically positioning the EC90 ALX as a vital aftermarket alternative, ensuring riders can truly dial in their gravel setups without sacrificing performance or aesthetics.

Ultimately, Easton's move is a shrewd play, capitalising on the established giants' oversight. It's a reminder that niche market demands, when unmet, will always find an enterprising solution.