Pinkbike1d ago

Peaty's Are Proud to Support Rideable Now

BRR Analysis

Peaty's Products, the bike care brand co-founded by downhill legend Steve Peat, has announced its official support for Rideable Now. This initiative, established by former pro rider Chris Akrigg, focuses on making adaptive mountain biking more accessible. The partnership sees Peaty's providing product support and resources, aiming to help Rideable Now expand its reach and impact within the adaptive cycling community.

This collaboration is significant given both parties' pedigrees. Steve Peat’s enduring influence in gravity racing, coupled with Chris Akrigg’s inspirational transition to adaptive riding after a career-ending injury, lends considerable weight to the venture. Rideable Now addresses a critical need, breaking down barriers for riders with disabilities, and Peaty’s involvement provides not just financial or product aid, but also invaluable visibility and credibility within the wider cycling industry.

Ultimately, this is a positive development, showcasing the sport's capacity for genuine community support. It’s a reminder that sometimes, the most impactful endorsements aren't just about podiums, but about paving the way for others to simply ride.

Never miss a story

More from this section