The Shand Stramash is Handmade in the UK

Shand Cycles has unveiled an updated version of their Stramash model, a gravel and bikepacking platform now boasting increased tire clearance for 700 x 50mm rubber. Crucially, the Scottish manufacturer emphasizes that each Stramash frame is entirely hand-fabricated, painted, and assembled within the UK, a commitment to local production that sets it apart in an increasingly globalized market. The new iteration also features an abundance of mounting points, catering to the burgeoning bikepacking segment.

This latest Stramash iteration arrives as the gravel and adventure cycling market continues its robust expansion, with riders increasingly prioritizing versatility, durability, and the ability to carry extensive gear. Shand's steadfast dedication to UK manufacturing, a hallmark of their brand since its inception, positions them uniquely against larger, often Asian-sourced, competitors. This commitment resonates with a segment of consumers willing to pay a premium for artisanal quality and reduced supply chain complexity, reflecting a broader trend towards bespoke and regionally-made goods in the cycling industry.

In an era of mass production, Shand's continued emphasis on hand-built, UK-made frames is less a niche eccentricity and more a calculated play for discerning riders. Quality, it seems, still sells.