Sidi founder Dino Signori dies aged 90

Dino Signori, the visionary founder of the iconic Italian footwear brand Sidi, has passed away at the age of 90. Signori established Sidi in 1960, meticulously building it from a modest artisan workshop into a globally recognized powerhouse in performance cycling and motorcycling footwear. His enduring legacy is a brand synonymous with Italian craftsmanship, innovation, and a distinctive aesthetic that graced the feet of countless champions.

Signori's impact extends far beyond mere shoe manufacturing; he was a pioneer who consistently pushed the boundaries of cycling footwear technology and design. From his early innovations in plastic boot construction to the distinctive closure systems and vibrant colourways that became Sidi hallmarks, he equipped generations of elite riders. His commitment to quality and performance helped shape rider comfort and efficiency, influencing the entire industry and cementing Sidi's place at the pinnacle of the sport.

Signori's passing marks the end of an era for one of cycling's most authentic and influential figures. While the man himself is gone, his distinctive "Sidi" brand will continue to walk — or rather, pedal — on.