'I would encourage everybody to cycle to their local cathedral and just go and listen': meet the man on a mission to save choral music by bike

The CEO of the Cathedral Music Trust, Neil Weston, has embarked on an ambitious cycling tour across England and Wales, aiming to visit 100 choirs in 50 days. His mission is to raise awareness and support for choral music, specifically within cathedrals, by cycling to each location. This unique initiative combines a passion for cycling with a dedicated effort to preserve a significant cultural heritage, garnering attention from both the cycling and arts communities.

This endeavour is particularly salient given the ongoing financial pressures faced by arts organisations, including cathedral choirs, which often rely on public support and endowments. Weston's personal commitment, covering thousands of kilometres by bike, serves as a highly visible and engaging fundraising platform, drawing a direct parallel between the physical endurance of cycling and the sustained effort required to maintain these musical traditions. It's an innovative approach to cultural advocacy in an increasingly competitive philanthropic landscape.

While the peloton often chases glory, Weston is chasing harmony, proving that even in the digital age, a well-placed bicycle and a good cause can still hit all the right notes.