Ornot Micro Grid Gravel Sweater in Teal and Sunshine
BRR Analysis
Ornot, the San Francisco-based apparel brand, has re-released its popular Micro Grid Gravel Sweater ($128) in two new colourways: Teal and Sunshine. Part of their "Special Projects" initiative, the sweater is crafted from deadstock fabric, featuring a gridded interior designed for light, breathable warmth and a casual fit. This marks a continued effort by the brand to offer niche, aesthetically driven cycling and casual wear.
This release underscores a growing trend within the cycling apparel market, particularly in the gravel segment, where fashion and sustainability are increasingly intertwined with performance. Ornot, known for its understated designs and commitment to domestic manufacturing and eco-conscious practices, has carved out a distinct identity. The use of deadstock fabric not only aligns with their brand ethos but also appeals to a consumer base that values environmental responsibility alongside functional, versatile garments suitable for both on and off the bike.
Ultimately, Ornot continues to prove that "gravel" can be less about the dirt and more about a lifestyle aesthetic, offering cyclists another way to signal their allegiance to the trend, one deadstock sweater at a time.
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