Froome has a new job, but he's yet to confirm he's retired from pro cycling

Chris Froome, the four-time Tour de France winner, has been appointed Chief Innovation Officer at Vekta, a French AI-powered training platform. This announcement comes despite Froome having no professional cycling contract since the close of the 2025 season, and notably, he has yet to formally declare his retirement from the sport. The move positions the veteran rider in a new, tech-focused role, diverging from his previous on-bike commitments.

This development is significant given Froome’s prolonged struggle to regain his top form following his career-altering crash in 2019. While his contract with Israel-Premier Tech concluded, speculation about his future has been rife, with many assuming an unofficial retirement. His new role at Vekta places him directly within the burgeoning intersection of sports and artificial intelligence, a field increasingly vital for elite performance optimisation, and perhaps, a more sustainable post-racing career path for high-profile athletes.

Froome's new title is certainly innovative, though perhaps not as groundbreaking as the AI he's now promoting. One might say he's found a new way to stay in the peloton, albeit digitally.