Fox Wants You to “Own Gravity” with its Redesigned Fox 40 DH Fork and Updated GRIP X2 Damper

Fox has unveiled its latest iteration of the venerable 40 downhill fork, featuring a completely redesigned chassis and updated internals. Key among these advancements are the new GlideCore technology and the enhanced GRIP X2 damper, promising improved performance and control for gravity disciplines. This marks a significant refresh for the iconic fork, with the company’s marketing tagline boldly proclaiming riders will now "Own Gravity."

This release is more than just an incremental update; it's Fox's strategic play to maintain its dominance in the high-performance downhill suspension market. The 40 has long been a benchmark, equipping numerous World Cup champions, and these substantial revisions aim to keep it ahead of competitors like RockShox's Boxxer. With downhill racing demanding ever-increasing precision and durability, such a comprehensive overhaul reflects the continuous arms race in top-tier componentry.

Ultimately, whether riders truly "own gravity" or merely rent it for the duration of a descent remains to be seen. But Fox, ever the pragmatist, clearly intends to ensure their flagship product remains the preferred tool for the job.