Unno Releases New Horn XC Bike

Spanish boutique brand Unno has unveiled its latest offering, the Horn XC bike, designed specifically for cross-country racing. This new model features a full carbon frame, 100mm of front and rear travel, and a geometry optimized for modern, technical XC courses. The Horn is available in two build options, both equipped with top-tier components from SRAM, Fox, and DT Swiss, with prices starting at €8,995.

This release signals Unno's continued commitment to the high-performance mountain bike segment, a niche they've cultivated with their distinctive aesthetic and premium price points. While not a volume seller, Unno's bikes are known for their meticulous engineering and unique design, often seen under privateer racers or enthusiasts seeking exclusivity. The Horn enters a competitive XC market, but Unno's strategy has always been about differentiation rather than mass appeal, leveraging their "made in Spain" cachet.

Unno's new Horn XC bike is a predictable, if aesthetically pleasing, addition to their boutique stable. One suspects the price tag alone will ensure its exclusivity, a feature perhaps as important to its target demographic as its actual performance.