Pinebury 100% Pure Merino Wool Shirts

Pinebury, a brand previously lauded for its merino sun hoodie, has unveiled its first product for the 2026 season: a new line of 100% Merino Wool Shirts. Priced at $98, these tees are crafted from premium Australian merino wool, knitted to a lightweight 170 gsm single jersey fabric. This announcement, highlighted by The Radavist, signifies Pinebury's continued focus on natural fibres and performance apparel, expanding their core offering following a successful product of the year recognition.

This move by Pinebury underscores a persistent trend within the cycling apparel market towards natural, sustainable, and versatile materials. Merino wool, known for its temperature regulation, odour resistance, and soft feel, has become a staple for both gravel and road cyclists seeking comfort across varying conditions. For Pinebury, building on the success of their sun hoodie with a core garment like a merino tee is a logical step, solidifying their niche in a competitive landscape where material science and environmental considerations increasingly drive consumer choice.

Another $98 merino tee. One might observe the market is rather saturated with such offerings, yet clearly, the demand for premium, natural fibre base layers remains as robust as the wool itself.