Esker Lorax Giveaway!

Esker Cycles, a Minneapolis-based manufacturer, has announced a giveaway of their updated 2026 Lorax model. This initiative is in support of Bikepacking.com's spring fundraising efforts, with one complete Lorax drop-bar mountain bike to be awarded to a site supporter. The deadline for participation and to help power Bikepacking.com's work is April 17th, coinciding with their fundraising deadline.

This collaboration highlights a growing trend of niche manufacturers supporting specialist cycling media, particularly within the burgeoning bikepacking segment. Esker's Lorax, known as a 'go-anywhere' drop-bar mountain bike, positions them firmly in a market that values versatility and ruggedness. For Bikepacking.com, securing such a high-value item for a giveaway is a significant boon, incentivizing their readership to contribute and ensuring the continued production of their unique content.

Ultimately, this is a mutually beneficial arrangement: Esker gains exposure in a targeted market, and Bikepacking.com secures crucial funding. A sensible play for both parties in an increasingly competitive landscape.