BikeBiz47d ago

ZyroFisher Introduce TORQ’s New 1:1 PROTO range

ZyroFisher Introduce TORQ’s New 1:1 PROTO range

BRR Analysis

TORQ has officially launched its new 1:1 PROTO range of sports nutrition products, making initial stock exclusively available through distributor ZyroFisher. This follows a preview at COREbike earlier in the year. The new line distinguishes itself by offering a 1:1 glucose-fructose formulation, a departure from the more common 2:1 ratio, and is designed to facilitate carbohydrate intake up to 90g per hour, targeting elite cyclists and triathletes.

This move by TORQ, a long-standing name in performance nutrition, reflects the ongoing arms race in sports science to optimize carbohydrate delivery. While the 2:1 glucose-fructose ratio has been the established standard for maximizing absorption, the introduction of a 1:1 ratio suggests a new frontier in gastric tolerance and energy uptake for athletes pushing the absolute limits. ZyroFisher's exclusive distribution solidifies their position as a key gateway for performance products in the UK market.

Ultimately, TORQ's 1:1 PROTO range is another attempt to squeeze every last watt from the human engine. Whether it's a genuine breakthrough or merely a marketing-led evolution of the existing science remains to be seen on the road.

Never miss a story

More from this section