Interview: Orbea, TQ, and Fox on Developing an eMTB That Doesn't Feel Like an eMTB

Orbea, TQ, and Fox recently sat down with Pinkbike to discuss their collaborative development process for an eMTB designed to emulate the feel of a traditional mountain bike. The interview highlighted their shared philosophy in creating lighter, more integrated electric mountain bikes, specifically referencing models like the Orbea Rise. Key to their approach is TQ’s HPR50 motor, chosen for its compact size and natural power delivery, alongside Fox suspension tuned for these lighter e-bikes.

This collaboration underscores a significant trend within the eMTB market: a pivot away from maximum power and battery capacity towards a more refined, agile riding experience. For years, the industry chased bigger numbers, but the success of bikes like the Rise, which prioritizes weight and handling, demonstrates a growing consumer demand for e-bikes that enhance, rather than dominate, the trail experience. It's a strategic move to broaden eMTB's appeal beyond those solely seeking assistance up every climb.

Ultimately, this signals a maturing market, where subtlety is increasingly valued over brute force. It seems the industry is finally learning that sometimes, less truly is more.